Friday, July 14, 2017

Hiring and Your Social Media Advantage

Using social media as part of your hiring process will help you find the kind of employees you want for your organization.

Jennifer was hired two months ago by her new boss Sally. Jennifer was an okay worker, but there were some things about her character that concerned Sally and Jennifer's co-workers. She had the skills to do the job, but she was not fitting into her team or the culture of the organization. Sally had thought she made a good hire, but was beginning to doubt Jennifer's longevity with the organization. When it came time for Jennifer's new hire 90-day review, Sally had no choice but to let her go. By this time Jennifer had become a negative influence on her co-workers and morale was beginning to suffer. It was time for Sally to being the costly and time consuming hiring process over again.

Hiring managers are faced with the described situation above far too often. They think they have made a good hire, but soon realize the mistake they made. 20 years ago, hiring somebody who's character and personality does not fit within the organizational culture would be very difficult to foresee. Today, there are resources available through social media that help hiring mangers make more informed hiring decisions.

Why is Character So Important?
When a new employee is brought into an organization, that new employee will have an effect on their co-workers and on the culture of the organization itself. Whether that effect is positive or negative greatly depends upon the character of the the new employee. It is important to take the character of a potential new hire into account before making the hiring decision. Finding someone who has the basic skills and knowledge to get the job done is critical to being able to do the job. With this in mind, if a hiring manager can find a candidate who has good basic skills, not superman skills, but a basic understanding of the job skills and knowledge, but also has good character, then that is a great candidate.

Social Media Resource
When a hiring manager begins to narrow his or her list of candidates down to the final few, it is time to find out more about their character. One of the best places to discover more about a persons character is by reviewing the select candidates social media profiles and posts. This enables a hiring manager to get a basic understanding of the candidates and their character. It is through the language they use, their posts, and how they interact with others that gives the hiring manager look at the personality and character of who they are looking to hire.

Social Media and Privacy
Some hiring managers may say that they do not feel comfortable looking at a candidates social media profiles due to it being perceived as an invasion of privacy. It is important to understand that anything posted online within a blog or social media is not private! Anything posted on the Internet is available to anyone at anytime and cannot be permanently removed. Any type of posting on the Internet, immediately becomes public knowledge. Reviewing someones social media profiles is not an invasion of privacy.

Hiring managers are given the responsibility to bring the best and most qualified new employees into their organization. Having the ability to review social media profiles makes it less of a crap shoot to accomplish this task.



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