Monday, February 27, 2017

HCSI Interview with Mark Phebus of 20/20 Consulting: Episode 7

This show featured an interview of Mark Phebus, the founder of 2020 Consulting. The interview was conducted by Lance King of Healthcare Compliance Solutions Inc.

How it All Began
Mark Phebus started 20/20 Consulting after he graduated college and saw that his colleagues were struggling during contract negotiations for their first optometry jobs. He helped a friend by reviewing her contract and helping her get more of what she wanted from an employer and realized he enjoyed it. He always had an entrepreneurial mind and decided that he should start a consulting business to help other OD's with employment contracts.

20/20 Consulting
Mark specializes in negotiating contracts for brand-new OD graduates.  He knows that if someone can get their beginning pay higher, it will increase the salary for the rest of their lives.  Mark also negotiates on behalf of existing OD's who are looking at changing employment, or renegotiating their contracts.  According to (the company website), 80 percent of people who ask for a raise get at least part of their request granted.
 According to a quote from Business Insider on, avoiding salary negotiation throughout your career means losing out on roughly $1 million dollars over the course of one's career.  Some professionals might hire a lawyer to look over an employment contract; Mark says the difference between seeking the help of a lawyer or employing his services is that he offers an optometrist's point of view, plus he only charges a fee if the negotiation results in an increased salary.  A lawyer will charge a fee no matter what the results are.  Mark loves being able to prove to clients that he is qualified by the results he achieves; results are everything.  Another great reason to choose 20/20 Consulting is that a portion of every fee collected gets donated to the V Foundation for Cancer Research.  Mark feels strongly that he should help give back to this great organization, due in large part to the founder of the V Foundation, Jim Valvano.  During college, especially in trying times, Mark would listen to the ESPY award speech given by “Jimmy V” for inspiration.

Recommendations for Other Entrepreneurs
For more inspiration, Mark recommends that everyone read Rejection-Proof by Jia Jang, in which the author learned about the psychology of rejection and how to overcome the fear associated with it. Mark also recommends the TED talk by Jia Jang.  Mark's advice to other entrepreneurs is to be passionate, remember that every failure leads you closer to success, and don't go into entrepreneurship if you're not self-motivated.

Contact 20/20 Consulting
20/20 Consulting's website is  Optometrists who are seeking help with evaluating employment contracts may contact Mark by email at or by phone/text at 770 548-6667.

Thank you for reading and please check out our other interviews!

Sponsored by Lance King, Healthcare Compliance Solutions Inc

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Wednesday, February 22, 2017

The Only Reason To Invest In A Healthcare Compliance Solution

Written by Lance King

I've personally been the recipient of identity theft, incorrect medical billing, and have had a 4 month old daughter have a virus nearly take her life partially because of incorrect use of protective equipment and sanitation.

This year my family and yours will utilize at least one healthcare service. At Healthcare Compliance Solutions, Inc. ( we think families should not have to worry about having their medical records information stolen, have to worry about the health care equipment being used or not used appropriately, or have to worry about receiving a bill with an incorrect amount.

At, we believe that every healthcare office in the United States should take every measure to ensure the safety and ongoing protection of both their patients and staff. Unfortunately, this is not always the case. We live in a country where HIPAA, OSHA, Medicare, and Employment Laws are being ignored completely. Many doctors have told us these laws are a nuisance.

While I understand that office staff are wearing multiple hats of responsibility and struggle to develop a compliance program. There REALLY is a simple compliance solution.

At, we help healthcare practices and business associates (anyone hired by the practice required to handle patient information) protect their patients, staff, and the reputation and the growth of their practice from constant change and uncertainty in the healthcare environment. We believe this is best done by creating a culture of compliance.

If you would like to learn more about how we help you in your efforts to create a culture of compliance, contact or if you want to connect with me directly e-mail me at or call at 801-702-7283.

Monday, February 20, 2017

HCSI Interview with Bryan Laskin of OperaDDS: Episode 6

Today's show features an interview with Bryan Laskin, the founder of Opera DDS--a complete communication software provider for dentist offices.  Interview was conducted by Lance King of Healthcare Compliance Solutions, Inc.

Background on Bryan Laskin
Bryan Laskin, DDS, is from Minneapolis.  Originally, he was planning on becoming a physician until he visited with family members and others who were medical doctors and decided that dentistry was more compatible with his personality and lifestyle.  Bryan is an entrepreneur at heart, so when he saw the need for better communication solutions/software, he talked to a friend in the technology industry. They decided to start a company that could meet those needs.  He realized that he could be an entrepreneur and a dentist at the same time by sharing his office's ideas with others, through Opera DDS.  He is currently the CEO of Opera DDS, as well as the owner of a thriving dental practice, which has doubled its business in the past two years.  He credits much of that growth to Opera DDS; he says that when you use the best practices, people will notice and be attracted to your company.
Opera DDS
Bryan likes turning things that other people see as problems into opportunities.  Opera DDS has solved the problem of secure communication within a dental practice.
 It is the only company offering complete communication packages for dental offices, according to Bryan.  It is cloud-based, so it works with any operating system, plus it has applications for android, apple, and even apple watch so dentists are able to use it on the go through phones, tablets, and the like.  Opera DDS has developed three software products: Pager for interoffice communication; Recare for communication with patients; and Chorus for communication with other healthcare providers like labs and specialists.

Benefits of Opera DDS
The first benefit of using Opera DDS is the increase in productivity.  Bryan has found that the average dental office's productivity increases by over 30 percent after implementing Opera DDS!  Communication processes are consolidated and made more efficient, freeing up everyone to focus on what they do best—which is a key to success according to Bryan.

Secure and HIPPA Compliant
The next benefit of using Opera DDS is that all texts, messages, files, etc are secure and HIPPA-compliant.  Bryan says that there is a big difference between security and compliance and that his products cover both bases.  The most common data breech that he's found is from theft of actual devices, like tablets and laptops.  Bryan says the most secure way to keep data safe is to get it off local storage and onto cloud storage.  With Opera DDS, dentists can rely on their data remaining secure even in cases of theft.

Easily-Accessible Communications
Another related benefit that Opera DDS offers is the ability to send and receive secure messages with patients, labs, specialists, and even within the office. A hygienist can talk with a patient and pass on the information to the dentist through secure texts and emails. A lab can send results to the dentist securely using existing email addresses.  All communications can be found in one place for the dentist, so if he's away at lunch, he can quickly catch up by checking one location.

Continuous Improvements
The final benefit offered by Opera DDS is that the company is always looking at ways to improve. Bryan says that half of their innovation comes from listening to what its customers want and half comes from looking forward at what technology will make possible.  Sometimes solutions come after looking at things in completely different ways.  One of the new things that Opera DDS hopes to roll out soon is pain management through virtual reality.  Studies found that especially in young patients, the most effective pain and anxiety management tool was virtual reality.  Bryan and his team have been developing virtual reality videos made especially for dental work.  A sample of this, as well as some other new products/offerings will be unveiled at the Get it Done weekend in Minneapolis. This event is sponsored by Opera DDS, and is a quick fun way to get CPR, OSHA, HIPAA  and Medical Emergency training, as well as to learn about new technologies and participate in team-building exercises.

More information
To get more information about the Get It Done Weekend, one may visit  Any dentist interested in a free 10 minute demo of Opera DDS may go to and fill out the contact information sheet.  Bryan is sure that once an office has tried his software, it will never want to use anything else.  Bryan can be reached at with any specific questions for him.

Final Advice
When asked for any advice for healthcare providers who are also looking at entrepreneurship, Bryan gave two suggestions. First, he stressed the importance of continuing education. He said learning about procedures, practices, and technology in one's industry will be helpful.  Second, he stressed the importance of allowing others to shine.  Bryan said that true entrepreneurship is developing leadership in others.

Thank you for visiting!  Make sure you catch every week's interview.

Sponsored by Lance King at Healthcare Solutions Inc

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Tuesday, February 14, 2017

Trouble with Compliance Training

Getting your employees to complete their compliance training can be a challenge!

Compliance training is not something that your employees want to take time away from their busy schedule to complete. It is not high on their priority list and they feel like it is a waste of their time. This attitude is very common throughout many healthcare organizations. This type of employee attitude is a dangerous attitude to have within a healthcare organization. I have received many calls from clients asking for help with correcting this attitude within their organization.

Here are two of my suggestions for correcting a poor attitude towards training within a healthcare organization:

  1. Create a Culture of Compliance - When employees see that protecting the health information of the patient is not a high priority for their leaders (doctors, administrators, etc.), then protecting the patients privacy and health information will not be a priority for them either. This type of behavior and attitude will then become part of the organization's culture.
  2. Performance Review - Incorporate the completion of the employee's compliance training into their performance review. If an employee has not completed all of their compliance training, then that will be a negative factor in their performance review.
It is important that all employees (including doctors) complete their required compliance training every year!

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Monday, February 13, 2017

HSCI Interview with Dr. Arlen Meyers of SoPE: Episode 5


Today’s show features an interview with Dr. Arlen Meyers, the president and co-founder of the Society of Physician Entrepreneurs, or SoPE.  Lance King, of Healthcare Compliance Solutions Inc. conducted the interview.

Dr. Arlen Meyers, An Introduction

Dr. Arlen Meyers was raised in Philadelphia.  He moved to Colorado in 1976 to attend the University of Colorado and has lived there since.  Dr. Meyers practiced Ear, Nose, and Throat medicine for 40 years.  He started SoPE because he was frustrated with the process of commercializing a
device/process that could optically detect cancer cells.  He realized that other people were probably having similar struggles and so he, along with some colleagues, started SoPE as a way for entrepreneurial-minded physicians and healthcare providers to connect and collaborate.  Dr. Meyers credits a lot of his entrepreneurial spirit to watching and working with his pharmacist father. He learned of and found a love for commercial healthcare at his father’s drugstore, where he worked from the time he was eight or ten years old.

Challenges Faced

Dr. Meyers says that although physicians have always been entrepreneurs, having an entrepreneurial mindset and formally packaging oneself as a physician entrepreneur is a fairly new idea in healthcare.  He defines a Physician Entrepreneurship as the pursuit of opportunities with scarce resources, the goal of which is to create user defined value with the deployment of innovation.  When he first began SoPE, Dr. Meyers’ message fell on deaf ears, essentially because doctors didn’t need to focus on being innovation-minded. They could graduate in the middle of their class, set up a practice, and make more money than most people in the country.  Recently, healthcare providers have realized they need to step-up their game if they’re going to compete in today’s market.
Dr. Meyers says that although it’s more important now to have an entrepreneurial mindset, his greatest challenge still is finding people who have that trait.  He said doctors and healthcare providers need to create opportunities out of challenges and they need to be creative. One of the reasons those people are hard to find is that doctors need to be very good at taking tests and memorizing facts to be at the top of their class. Unfortunately, that doesn’t always translate into creativity; in fact, innovation gets punished in some ways. Dr. Meyers asserts that the industry conveys the message, “We want you to be innovative, but we don’t want to hear about it.”  The Society of Physician Entrepreneurs is a group of people who want to hear about innovations.

Society of Physician Entrepreneurs, or SoPE

The Society of Physician Entrepreneurs is a good fit for healthcare providers who are fed up with certain processes, devices, situations, et cetera and who are able to see innovative ways to fix or improve those things.  It is also a good fit for people who are looking for a different role in the healthcare industry.  Dr. Meyers asserts that creating a process or gadget that delivers value to thousands of patients is just as valuable, if not more valuable, as a physician who sees 40 patients a day for 40 years.
The goal of SoPE is to bring together like-minded people who have ideas on how to deliver value to patients.  The SoPE will help members get ideas to commercialization by providing members with education, resources, networks, mentors, and experiential learning through chapter networks.   Dr. Meyers says that the SoPE is “preaching the gospel of innovation” and the society would welcome anyone who is entrepreneurial-minded to become a ‘disciple.’
It costs $75 per year to be a member of SoPE.  The SoPE provides a chance for physicians, researchers, marketers, patients, attorneys, and anyone else who wishes to provide value to patients through innovation to connect in monthly meetings.  Additionally, the SoPE provides other connection opportunities multiple times a year through virtual meetings with organizations that have similar or compatible missions.  The SoPE is a virtual organization; it has a Board of Directors, Chapter Leaders, and Members. It is completely voluntary and not-for-profit.  Local chapters are led by physicians, but anyone may be a member.  The only thing that matters to the SoPE is the answer to the following question, “How can you deliver value to patients through innovation?”  Anyone who has a good answer to that question is invited to join.

More Information; How to Join

To learn more about SoPE, or to join, please visit and look for local chapters.  If there is not a chapter nearby, any innovation-minded physician is welcome to start one in his/her area.  Dr. Meyers has found that the chapters in smaller cities have had great success because of less competition for the same resources.  He says that when chapters hold meetings and connect, things happen.

Final Advice

Dr. Meyers has two final pieces of advice.  First, don’t take advice!  Second, don’t point the finger; jerk the thumb—meaning, cultivate the inner-entrepreneur.  Decide for yourself what you want to accomplish.  Ask yourself if you have a risk-tolerant personality.  Look at your blind spots.  If you’re an employee, find a culture that will allow your entrepreneurial spirit thrive.  If you’re a business owner, create the kind of culture that builds on innovation.

Show sponsored by Healthcare Compliance Solutions.  Please visit our website at

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Monday, February 6, 2017

HCSI Interview with Anthony Castorani of Crossroads Technologies: Episode 4

In this episode, Lance King from Healthcare Solutions Inc ( interviewed Anthony Castorani the CEO of Crossroads Technologies.  Crossroads Technologies is a company that offers a solution for IT management for doctor entrepreneurs.

Introducing Anthony Castorani
Had Anthony not made the decision to pursue a career in technology at the age of 20, he may have continued life as a bass player in an Iron Maiden tribute band.  After playing for 4 years, he realized that although he made a great amateur musician he would never really want to seek a career as a professional bass player.  After thinking about his options for the future, he remembered his days of programming on a Commodore VIC 20 in 7th grade, and that he always enjoyed learning about technology.  He chose to follow this path because he enjoyed it and this enjoyment is obvious when he talks about his company, Crossroads Technologies.

Crossroads Technologies
Crossroads Technologies was created in 1996 by Anthony and three other people in a small, one-room office.  Anthony started this business because he had become disillusioned by the other technology companies he had previously worked for, whose main focus was money not the customer. He knew he could be successful if he kept customer satisfaction as his primary goal.

Why Crossroads Technologies?
The way Crossroads Technologies achieves this goal is to never deviate from company policy of offering 100 percent IT management, 24 hours a day, 7 days a week.  Anthony believes that because of this all-inclusive offering, he is the best value for practices looking for IT management solutions.  Other technology management firms charge per hour, or only offer one-time set-up support.  Because Crossroads provides unlimited and ongoing support for one fee, clients can call anytime they have an issue or question and their service ends up being more cost-effective than the per-usage-fee guys.
Crossroads Technologies also helps businesses think about and achieve long-term goals by focusing on the future.  Although many practices choose to use a “set it and forget it” approach to technology, Anthony says that the successful firms will remember
that technology changes quickly and choose a company (Crossroads) that uses a dynamic approach.  Crossroads Technologies stays current on industry changes and advancements and informs their customers of those challenges and opportunities as they come up.  Anthony says one of the biggest issues in owning a business is not having a clear plan.  Crossroads Technologies will help their clients develop a vision, create a plan to achieve that vision, and not deviate from that vision.  Anthony wants doctors to remember that their practice is a business—which means they must look at what makes them different and better than other physicians/practices.  Also, Anthony advises doctors to listen to their patients and not just focus on the analytics of diagnosing.  In this way, Crossroads Technologies is similar—they listen to their customers and are always open to constructive critiques because they know this is what drives improvement as well as customer satisfaction.

Contact Information
Practices that are a good match as clients for Crossroads are ones that realize doctors need to focus on their specialty—taking care of patients—and that customers would be best served by utilizing a full-service IT management company.
According to Anthony, “What we do for the healthcare world is deliver... a management solution that isn't a product is a bundle of different things from managing the well as taking care of people and environments so [customers] don't experience down times.”
Physicians who are interested in this type of service may visit their Crossroads Technologies website at and fill out the form under the Contact Us tab.

Episode sponsored by Healthcare Compliance Solutions Inc,

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